Hi, I'm Sharad!
A Product designer who loves creating digital products that move metrics.
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I'm Currently working as a product designer at ZEE Entertainment building ZEE5 for the next billion users
I also create music and design cool sounds and have a band called Xubaan
I've also have client facing experience managing over 40 accounts.
Every great design begins with an even better story
I've always felt more than just a designer, just a producer or just an entrepreneur, the word that comes to mind is creator. As luck would have it, I've had the good fortune of working with great people over the years, who've always taught me something new. My professional experience in UX may be over two years but I've been dabbling in design for far longer and through all my successes and failures, in the end it really just makes for a great story.
Keystone project
Design Timeline - 10 weeks
Created a new personalized section where we could improve content recommendations on the app
We created more than 10 new features for this space and worked with the product and Dev teams to make this happen
This is the first space inside ZEE5 to leverage generative AI.
ForYou Led the design of a new personalised section called "ForYou" within ZEE5 having curated recommendations using generative AI.
Increased the User to viewer ratio by 72% in the first week of launching our A/B test for iOS users
Fun fact : This initiative was brought to life during one of our internal hackathons. We won the hackathon for our design of the "ForYou" section!
2 Designers (me + associate), 1 UX copywriter, 1 UX Researcher,
1 Product manager, 5 Developers, 2QA, 3 data scientists
Referral program Designed the referral program for ZEE5 users reducing cost of customer acquisition by 50% for referred users.
Design Timeline - 6 weeks
Created journey for both, the referrer (person who refers) and the referee (person who receives the referral)
Shipped an early access version of the build to generate interest while we continued dogfooding for the final build
Participated in the User testing session which led us to iterate our designs post feedback from the session and handoff to developers.
Fun fact : We conducted the first design thinking workshop session inside the design team, where we brought together, design, product and the Dev team under a single roof to brainstorm on the product requirement.
2 Designers (me + senior designer), 1 UX copywriter, 1 UX Researcher, 1 Product manager, 3 Developers
Communities Designed a community forum within ZEE5 for loyalists to have conversations about content and increase time spent on the app.
Design Timeline - 10 weeks
Worked with the Product Manager to define the MVP’s user experience.
Conducted workshops with the design, dev and product teams, along with secondary research to outline features for the MVP, like news feed, forum collections, profiles, posting, joining communities etc.
Participated in the User testing session which led us to iterate our designs post feedback from the session and handoff to developers.
Fun fact : This initiative was delivered and deprioritised (not really a fun fact) ...but... Fast forward 6 months the initiative is now under development and also became the basis of forming a new vertical in the company.
2 Designers (me + senior designer), 1 UX copywriter, 1 UX Researcher, 1 Product manager, 3 Developers
About me
Thanks for stopping by. I currently work with ZEE Entertainment where I've worked across platforms for ZEE5, their OTT business. Here I design experiences that help our DAU of 1+ Cr users discover and search for content.
Before moving into design, I worked for 5 years at Trelleborg AB, handling their business for Madhya Pradesh and then Gujarat. Being on the frontlines not only gave me a good understanding of how businesses work and what they need, but also working closely with users helped me understand how to tackle their problems.
I'm always trying to grow and learn something new. I lose track of time when I'm painting walls, producing music, travelling or cooking a new dish.
Please don't hesitate to reach out. I'm always happy to chat about work or play!
Here's some of my music and art
A little something I spend my free time in, for the soul.
Playing at the Bhopal food festival for over 10,000 people.
Playing at the prestigious Jaipur literature festival for over 5000 people.
Playing at the Bhopal food festival for over 10,000 people.
A little something I painted at a wall in my house recently
My first live session of an original composition at Compassbox studio
My band's most popular track with over 2 Million hits across platforms.
Sonic experiences for brands
I've also had the pleasure of being approached by reputed brands to create sonic experiences for them. Here are a few of my works done for these brands.
Anthem for MG Motors India, to celebrate a 100 years of their existence in 2023
Ad jingle for Nokia India
Want to get in touch?
Just drop a line!
